All of this - both the cultural and the technical changes - have contributed to the ongoing feeling that something about the platform has fundamentally changed.Īnd now, finally, there is this: The end of Twitter itself, erased in the form of a rebrand. ![]() Then there have been the constant technical hiccups: the broken links, the rate limits, the end of its collaboration with third-party developers. ![]() Or the moment he broke the platform’s verification system and then rendered it ineffective by turning it into a monetized feature. Or the time Musk reinstated numerous high-profile banned users, including former president Donald Trump. Take the evening of November 17, when news reports swept across Twitter that Musk had fired so many employees that Twitter likely no longer had the people behind it to keep its most vital services running. Ever since the platform was purchased by Elon Musk in October 2022, its slow deterioration and slide into irrelevance has delivered a few standout moments along the way. It may be hard to comprehend, but Twitter has been in its death throes for a full nine months now.
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